7 Metrics Every Business Owner Should be Tracking in 2025
Published
May 22, 2025
How UGC can Transform Your Marketing Strategy with NovaByLoopify
Ever felt like your marketing efforts just aren’t hitting the mark? You pour time and money into ads, content, and promotions, yet potential customers still hesitate to buy. The problem? People trust people, not just logos.
That’s where User-Generated Content (UGC) changes everything. When real customers share their experiences, showcase your products, and vouch for your brand, it creates powerful social proof, the kind that ads alone can’t buy.
For e-commerce brands and startups, UGC isn’t just a trend; it’s an effective strategy that builds trust, boosts conversions and turns customers into brand advocates.
Ready to harness its power? Let's dive in!
What is User-Generated Content (UGC)?
User-generated content (UGC) is any content created by your customers, such as Instagram posts, tweets, product reviews, or TikTok videos. If it’s made by people who’ve experienced your product or service (not your brand), it’s UGC.
UGC has become a key influence in e-commerce. 9 out of 10 users trust UGC when shopping online because it signals credibility. Consumers trust people more than polished brand messaging.
77% say UGC influences their buying decisions, and those who engage with it are 161% more likely to convert.
Why Does UGC Matter for E-commerce Brands?
You spend heavily on ads, SEO, and email campaigns, but conversions still fall short. Here’s why UGC deserves a place in your strategy:
- Fights Ad Fatigue: In 2025, the average person sees over 10,000 ads a day. People are tired of traditional marketing. UGC feels natural, like a friend recommending something they love.
- Authentic and Engaging: With social media attention spans between 5 to 7 seconds, content needs to connect emotionally and quickly. Sixty percent of consumers say UGC is the most authentic form of marketing. It grabs attention because it feels real.
- Builds Credibility and Social Proof: Online shoppers are skeptical. UGC bridges the trust gap. Over 38% of customers say they won’t purchase if a product page lacks UGC. Real stories build real trust.
- Boosts SEO and Visibility: UGC brings fresh, keyword-rich content like reviews and comments. This improves your search rankings and helps more potential customers discover your brand.
As UGC continues to shape how brands build trust, platforms like Nova by Loopify make it easier than ever to source high-quality, conversion-driven content from creators your audience already relates to.
Real-Life Case Studies on How UGC Builds Credibility for E-commerce Brands
Brands that use UGC in their marketing see a conversion lift of 29% on average (Nosto). It's clear: e-commerce brands that harness authentic customer voices are winning big.
Let’s take a look at real brands that have successfully used UGC to drive trust and results.
Fenty Beauty – Empowering Real Customers to Share Real Beauty
From the very beginning, Fenty Beauty made it clear that everyone belongs in beauty. Instead of only hiring celebrities, Fenty encouraged everyday people to share videos and selfies using their products.
This UGC-driven approach exploded across Instagram and TikTok, helping the brand feel inclusive and relatable. Thanks to strategies like this, Fenty Beauty is now valued at over $2.8 billion, and customer content has been a huge part of fueling that success.
Crocs – Turning Customers into Brand Advocates
Crocs is a masterclass in making “cool” out of “casual.” They actively showcase customer posts on their website and social media, turning buyers into proud brand ambassadors.
Campaigns like #ComeAsYouAre helped Crocs skyrocket from “uncool” to “must-have” in just a few years. Today, Crocs’ brand value is estimated at $2.7 billion, with UGC playing a major role in reshaping its public image.
Burger King – Serving Up Trust with Every Bite
When it comes to food, seeing is believing. Burger King Nigeria leverages UGC on Instagram by sharing influencer content, customer reviews, and mouthwatering real-life food photos.
This constant stream of real customer experiences makes their food feel accessible, fresh, and, most importantly, trustworthy especially in a competitive market where authenticity wins.
CeraVe – Real Customers, Real Results
CeraVe exploded into global popularity by relying heavily on UGC. They didn’t just partner with big celebrities, they collaborated with over 2,000 influencers and real customers, encouraging them to share honest “before and after” skincare journeys.
This approach paid off big time. CeraVe's sales jumped by over 20% in 2023 alone, proving that real stories from real people can drive massive brand credibility and revenue.
UGC turns customers into storytellers, building trust and boosting sales.
Why UGC Videos Are the Ultimate Trust Builders
UGC comes in many forms, but video is the most powerful. It creates emotional connection, makes products feel real, and drives stronger engagement, conversions, and trust.
Here’s why UGC videos outperform traditional marketing formats:
- Short-Form UGC vs. Traditional Ads:
UGC videos on TikTok, Instagram Reels, or YouTube Shorts feel natural and relatable, unlike polished brand commercials. Ads with UGC cut cost-per-click by 50% and earn 73% more positive comments on social media. - Stronger Engagement:
These videos spark real conversations. They get more likes, shares, and comments because they feel personal. 90% of consumers say UGC videos are more impactful and memorable than traditional ads. - Higher Conversions:
Real customers sharing real results drive real sales. 93% of shoppers say UGC influences their purchase decisions more than ads, and UGC boosts website conversions by 29%.
Gymshark: Building a Fitness Community with UGC Videos
Gymshark is a perfect example of how UGC videos can transform a brand. Instead of focusing solely on polished ads, they spotlight their customers and fitness influencers through real workout videos, progress stories, and challenge clips.
By encouraging authentic content from their community, Gymshark grew its Instagram following to over 5.9 million and built a loyal audience that feels personally connected to the brand. Their video UGC strategy also helped boost their revenue to over $500 million annually.
From transformation videos to behind-the-scenes clips, Gymshark proves that real stories told through real videos aren't just more relatable, they’re also way more profitable.
Leveraging UGC Video Strategically for Your E-commerce Brand
Now that you understand the power of UGC videos, here’s where to place them for maximum impact:
- On Your Website and SEO Content
Adding UGC videos to product pages can boost conversions by 8.5%, and visitors who engage with reviews convert at a rate 108.3% higher than average. Strategically placing UGC in blogs and product pages builds trust. - On Social Media
Featuring UGC videos on platforms like Instagram, TikTok, Facebook, and LinkedIn can make customers six times more likely to buy. Use them as pinned or featured posts to boost visibility and credibility. - In Marketing Campaigns
Over 50% of marketers include UGC in ads and emails, with 84% of consumers saying they trust campaigns that feature UGC. Ads with UGC also reduce cost-per-click by 50%, making them both effective and cost-efficient.
From social ads to SEO to email, UGC videos amplify trust and conversions across your entire marketing strategy.
Partnering with Content Creators to Generate High-Quality UGC
Getting customers to film video testimonials isn’t always easy. Hiring big influencers can also be expensive and underwhelming. That’s why more brands are working with UGC creators everyday people who create relatable, high-converting videos that feel like genuine customer reviews.
Here’s why it works:
- Affordable and Scalable
UGC creators produce testimonial-style content at a fraction of the cost of big-name influencers. It’s a cost-effective way to create scroll-stopping videos without draining your budget. - Niche Experts
Most UGC creators stick to specific niches like skincare, fitness, or fashion. This focus helps deliver sharper messaging and stronger audience trust. In fact, 82% of consumers prefer buying based on recommendations from niche micro-influencers over celebrity-style influencers. - Aligned with Your Brand Voice
Whether your brand is soft and aesthetic or bold and witty, there's a creator who fits your tone. That means you get content that feels naturally aligned with your brand.
Real-World Example: How Mejuri Used Everyday Creators to Build Global Trust
Mejuri, the jewelry brand that’s taken over your Instagram feed didn’t rely on big celebrities to grow their brand. They partnered with everyday creators and micro-influencers to show their products in real-life, relatable moments: getting ready for brunch, unboxing jewelry on their stories, or styling a minimal necklace for work.
This move worked. By focusing on authentic content over high-polish ads, Mejuri grew into a $100 million brand with a community-first approach (source). They now work with over 3,000 creators across Instagram and TikTok and they’re proof that you don’t need a celebrity to make serious waves.
You don’t need a celebrity to grow your brand. Everyday creators deliver authentic, high-performing content that truly connects with your audience. That’s exactly what Nova by Loopify helps you do match with creators who fit your niche, voice, and goals.
How to Get Started with UGC for Your E-commerce Brand
Knowing the value of UGC is one thing finding the right creators is another. That’s where Nova by Loopify comes in. We connect e-commerce brands with vetted UGC creators who produce content that converts.
( Nova UGC creator promoting a travel agency)
Here’s what you get with Nova:
- Affordable from Day One
Start producing trust-building video content from just ₦5000 (~$3.40) per video. Use it across ads, social media, or product pages without overspending. - Creators Matched to Your Audience
Nova doesn’t do generic. We pair your brand with creators who speak your customers’ language whether it’s skincare, tech, food, or fashion. - Diverse Talent, Proven Results
From travel brands like Wakanowdot.com to local food brands and tech startups, Nova creators have helped businesses 10x their reach on Instagram, TikTok, blogs, and beyond. And the best part? You don’t have to lift a finger.
Conclusion: UGC Is the Advantage Your Brand Needs
In today’s content-saturated world, what stands out isn’t the most polished, it’s the most real. UGC, especially in video form, builds the trust, relatability, and authenticity modern consumers crave. And when that content comes from the right creators, it doesn’t just perform it connects.
If you're ready to cut through the noise and show your brand in a way that resonates, it’s time to take action.
Book High-Converting UGC Creators Today
With Nova by Loopify, you can partner with vetted creators who understand your brand, speak your customers’ language, and deliver content that converts.
✅ Start for as low as ₦5000 (~$3.40) per video
✅ Launch fast without the guesswork
✅ Outperform your competitors with scroll-stopping content
Don’t wait for your competitors to catch on, get ahead.
👉 Book a creator with Nova now or schedule a free strategy call
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